While the stores are similar in size, they differ slightly in category performance Sturbridge is more fine wine-focused, while South Attleboro is a more spirits-centric store.
Their location in Sturbridge, about an hour west near the Connecticut border in south central Massachusetts, measures 30,000 square feet and is the largest beverage alcohol store in New England. It’s the kind of social feedback and word-of-mouth that makes most marketers salivate, and the sort of customer loyalty it exemplifies is one of the reasons Yankee has been able to do well and even expand: the company just opened a 28,000 square foot store last June in Swansea in southeastern Massachusetts near the Rhode Island border, about 20 miles south of the 26,500 square foot South Attleboro store. I picked up an AMAZZZING Viognier for about 10 bucks.’ Here’s what one posting had to say at, for instance, ‘Yankee Spirits’¦has a stellar liquor and wine selection with lots of specials, discounted prices, a friendly staff, and tons of cards toting recommendations. Other consumer social review sites give the stores equally glowing reviews. With a little more than 35% of their dollars today coming from wine, just over 35% from spirits and almost 20% from beer (food and gift baskets account for about 10%), their business is spread around, and all categories get their due.Īnd while internal surveys and anecdotal reports from staff have convinced president and ceo Michael Cimini that price is definitely the number one reason Yankee Spirits is one of the most successful beverage alcohol superstores in the East, customers find selection almost as important. Plenty of stores as big as Yankee Spirits give short shrift to one category or another, and some are content to focus mostly on wine and simply fill their spirit shelves with large format bottles of the best-selling liquors. Yankee Spirits, now a three-store chain with units in South Attleboro, Sturbridge and Swansea, in fact, does a lot of everything, and that’s one of the reasons the company is Beverage Dynamics’ Retailer of the Year for 2009. In these times, few stores still try to do it all, but in Massachusetts, at least three major retail outlets are well known for meeting every beverage alcohol need of even the fussiest shopper.
There are beer barns stocking unique brews from all over the world wine shops that seek out only small production Italian vintages, or where the category is promoted as fun and festive and clubby liquor stores where malt geeks can count on finding the latest obscure whiskey from Scotland and Kentucky. We have extremely loyal and regular customers who are very frugal and appreciate the - more.In the modern age of retail specialization, wine, beer and spirits shops are sprouting up for every potential customer and all tastes. The most enjoyable part of the job is seeing us retain key employees who enjoy coming to work everyday and the customer service we provide from top management to the entry level cashier. It's just not a fun place to work and the former owner had started this from the ground up but unfortunately did not pass that work ethic along to his children. The new management is unfortunately immature and lazy and consistently demonstrates poor management skills which has put a lot of strain on our key employees. We are a team that all pull our weight no matter what the store or location need. I currently travel to Sturbridge 4 - 6 days a week from Quincy depending on time of year and would like to reduce that commute. I have the respect of our key employees and the daughters, but it is a dead end at this point and I am looking to make a change and get closer to Boston.
I get along with everyone but have my disagreements with the new direction my friends daughters have taken. I have stayed on to help maintain the culture my friend wanted but his family is different then he was and don't understand the needs of the chain to keep thriving in an ever changing competitive business. His daughters are taking the business in another direction and changing the company culture. He sadly died in June of 2013 unexpectedly.
I left my previous job in 2012 managing multiple states for a large liquor supplier, to help a friend out that I have dealt with in business for over 23 years.
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